Spotify Technology (NYSE: SPOT) signed an exclusive sponsorship with Riot Game’s League of Legends.” Spotify will be the premium acoustic service provider for pretty much all LOL articles.

Whatever you Need To Know: According to Variety, Spotify signed its very first worldwide paid sponsorship offer to gain access to the enormous fan base of “League of Legends.” The multi-year sponsorship will school heavily on content on around the League of Legends World Championship in Shanghai, China (Sept. 25 to Oct. thirty one).

A nine-part podcast known as Untold Stories: Top Moments From Worlds will be showcased on Spotify along with playlists as well as a look at the brand new environment anthem for the title.

Precisely why It’s Important: Last year’s League of Legends World Championship had 21.8 million average viewers. Spotify will get banner placement in the course of LOL broadcasts. On Spotify, LOL’s tracks are listened to five million times a month.

Spotify has been working on increasing the podcast business of its. The business has 299 million month active users and 138 zillion premium subscribers. In the second quarter, twenty one % of MAUs listened to podcasts.

What’s Next: Spotify is going to launch The Joe Rogan Experience podcast as a platform premium in September. The business is actually forecasting experiencing 328 million to 348 million MAUs by the conclusion of the fiscal year.